Announced at GITEX Global 2025, the partnership represents a unified effort to pioneer AI-powered media intelligence tools to identify misinformation and safeguard reputation.
Inception, a G42 company, and the region’s leading innovators in AI-powered, domain-specific products and enterprise solutions, and X14 Media, a subsidiary of X14 Holding, have signed a Memorandum of Understanding (MoU) at GITEX Global 2025. The agreement establishes a partnership to co-design, develop, and operationalize (In)Media, a next-generation AI media intelligence platform that detects, analyzes, and responds to harmful or misleading narratives in real time.
This MoU outlines a collaborative framework for multi-phase co-development, combining Inception’s strength in large-scale AI architectures and enterprise solution design with X14 Media’s expertise in AI-powered media systems and data-driven communications. Together, the companies will deliver a platform that helps organizations identify emerging topics across social and news platforms, assess reputational risk, and generate timely, data-backed responses, ensuring communication decisions are grounded in transparency, accuracy, and trust.
Built with an AI–human collaborative workflow, (In)Media enables analysts to query, interpret, and refine insights through human-in-the-loop tools, ensuring AI-generated intelligence remains contextually accurate and actionable.
Ashish Koshy, CEO, Inception, commented: “Our partnership with X14 Media marks a pivotal milestone in scaling (In)Media into an enterprise-ready platform designed for deployment across industries and geographies. By uniting X14 Media’s leadership in data-driven media systems and communications technology with Inception’s expertise in large-scale AI system design, we are jointly accelerating the development of a platform that empowers organizations to understand, navigate, and strengthen information ecosystems with accuracy and integrity.”
Suhail Al Mehari, Managing Director of X14 Media, commented: “This partnership demonstrates how collaboration between two innovation leaders can drive meaningful impact. At X14 Media, we integrate AI, data, and strategic communications to help organizations communicate with clarity and confidence. Together with Inception, we’re co-developing a platform that advances transparency, accuracy, and trust across today’s complex digital environment.”
